On-Demand Webinar
B2B Guaranteed Leads Programs:
What Most Media and List Brokers
Don't Want You to Know!

B2B Guaranteed Leads Programs (GLPs) can be a highly effective (and cost-effective) means of providing top-of-funnel sales leads especially when compared to list rentals. These programs are known by a confusing variety of names. They are sometimes referred to as Content Syndication, Content Distribution, CPL, or simply as Lead Gen Programs to name just a few. The rapid proliferation of new vendors on the scene can make it confusing to determine the difference between the different offerings and to figure out which program (or programs) are right for you.

This presentation provides an overview of the different types of B2B Guaranteed Leads Programs, how best to use the different types, and how much they cost.

In this webinar you will learn:

  • What is a Guaranteed Leads Program (GLP)?
  • GLP Pricing Model & Value Proposition
  • GLP Lead Gen Methodology & Provider Types
  • Best Practices
  • How to Measure Success
  • New Trends

Listen to the webinar and learn all you need to know about when, why, and how to use Guaranteed Leads Programs to meet your demand generation goals.

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