Pay-Per-Click Email
TargetRight Marketing is now offering pay-per-click email via LeadPAC™ from True Influence™. With LeadPAC, you can carve out your target audience from a 25-million record consolidated B2B database and send as many email campaigns as you want — and you only pay for people who click.
I am thrilled to be able to offer this cost-effective means of generating "top of funnel" leads to my clients!
– Denise Greenberg
It's like AdWords, but with Email
LeadPAC is the first and only pay-per-click email marketing platform. The model is very similar to Google AdWords, which allows you to create and place your ad for free, but then charges you for clicks.
Actually, It's Better than AdWords
LeadPAC is better than AdWords in three key ways:
- It allows you to proactively reach out to your target market instead of waiting for them to search on your keywords.
- you're not just driving traffic. You're driving known individuals to your content. There's no need to use low-conversion forms to find out who they are. This results in a lower cost per identifiable visitor.
- Not only do you know the identity of your leads, you get reliable contact data, including Name, Title, Department, Phone, Email and much more.
Here's how it works:
- Choose your audience by the same sort of criteria you would use for a list rental or purchase (company size, job title, industry, geo).
- Review the resulting list (name, company, title, city, state) and adjust the criteria you've chosen, if necessary, to zero in on the people you want.
- Upload your email.
- Establish your budget.
- Upload your suppression file.
- The system sends out your campaign until you have reached your budget.You get full contact data for all the people who have clicked.
- The average cost is $20-$25 per lead (depending upon title seniority — C-level is $30, VP's are $25, and so on)
- The minimum investment is only $2,000.
Please contact me for a 15-minute demo!
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